In an act of pure magic, we've reinvented the sugary cereals from childhood by replacing the sugar and carbs with lactose-free protein and monk fruit (a natural sweetener with 0 sugar). No gluten or grains. No long ingredient list with big words. Just a sweet, delightful crunch that will transport you right back to childhood.

It started in our 450 sqft apartment after we were told by food industry "experts" that our idea was impossible. We didn't let the haters hold us back from dreaming big. Now, we have thousands of customers across the country who've helped make our dream a reality.

Read our Story